Oh shit.......customize at your own risk.

So, I remember trying to use NikeID on their website before. It was hot but I really wasn't trying to purchase any of the joints. I just was creating for creatings sake. I stumble onto Highsnobiety today and I see they've extended this now to customizing your own dunk. As evidence by the two kicks in the pic, people are gonna be walking with some exclusive, never going to see anywhere else, joints pretty soon. Check it out here.